The Kelu Project Newsletter
| | | ISSUE 02 ⚜️
| | | Oct 31, 2025
| | | | | | A Month of Milestones & Meaning
| | | November marks a special moment for The Kelu Project — one that’s been built with creativity, purpose, and a whole lot of heart.
| | | Last month, I shared a few promises with you — and I’m so proud to say they’ve all come to life! 💛
| | | ✨ My Website Is Live!
| | | The Kelu Project now has its very own online home — a place where stories, ideas, and services come together to help brands grow with confidence and connection.
| | | 🖋️ The Blog Is Up and Running
| | | I’ve officially launched my blog, filled with insights, tips, and thoughtful reads about PR, writing, and storytelling. It’s a space to learn, reflect, and find a little inspiration along the way.
| | | 💖 My 10% Charity Pledge
| | | This year, The Kelu Project pledges to donate 10% of my annual income to causes that matter.
| | | To make giving easier for everyone, I’ve also added 21 amazing charities to my site — each with links to their official websites or donation pages. Whether you want to give back, learn more, or support a cause close to your heart, you’ll find them all there.
| | | This month is about gratitude — for growth, for support, and for the opportunity to give something meaningful back. Thank you for being part of The Kelu Project’s journey — you make everything I do worthwhile. 🌿
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| | This month I launched my website and blog — milestones made possible by hard work and the wonderful Team ICE.
| | | "Great teams don’t just reach goals — they set new standards."
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| | | A Month of Milestones & Meaning
| | | November marks a special moment for The Kelu Project — one that’s been built with creativity, purpose, and a whole lot of heart.
| | | Last month, I shared a few promises with you — and I’m so proud to say they’ve all come to life! 💛
| | | ✨ My Website Is Live!
| | | The Kelu Project now has its very own online home — a place where stories, ideas, and services come together to help brands grow with confidence and connection.
| | | 🖋️ The Blog Is Up and Running
| | | I’ve officially launched my blog, filled with insights, tips, and thoughtful reads about PR, writing, and storytelling. It’s a space to learn, reflect, and find a little inspiration along the way.
| | | 💖 My 10% Charity Pledge
| | | This year, The Kelu Project pledges to donate 10% of my annual income to causes that matter.
| | | To make giving easier for everyone, I’ve also added 21 amazing charities to my site — each with links to their official websites or donation pages. Whether you want to give back, learn more, or support a cause close to your heart, you’ll find them all there.
| | | This month is about gratitude — for growth, for support, and for the opportunity to give something meaningful back. Thank you for being part of The Kelu Project’s journey — you make everything I do worthwhile. 🌿
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| | | This month I launched my website and blog — milestones made possible by hard work and the wonderful Team ICE.
| | | "Great teams don’t just reach goals — they set new standards."
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| | | | | | News and announcements
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| | | | | | October “Scary Offers” Recap
| | | October was a month full of treats — no tricks, just creativity, support, and heart from The Kelu Project. Each week, I unwrapped something new to help my clients and community grow with confidence. Here’s what went down:
| | | 🕸️ Week 1: Free Editing, Proofreading & Research Support
| | | The Kelu Project kicked off the month by offering free polishing for words and strengthening ideas. From catching sneaky typos to refining messages, it was all about helping brands sound their best.
| | | 🕯️ Week 2: Free Project & Events Planning Support
| | | Next up, The Kelu Project took the stress out of planning. Whether it was for a launch, campaign, or creative event, I offered free help to turn chaos into calm — one plan at a time.
| | | 🦇 Week 3: Free PR Support
| | | In week three, The Kelu Project offered free pr support for brands who need to find their voice in the spotlight — crafting pitches, writing press materials, and giving guidance to help stories shine in all the right places.
| | | 🎃 Week 4: Free Blog & Article Writing
| | | To wrap up the month, The Kelu Project shared the gift of storytelling — free offer for creating engaging, thoughtful content to help businesses connect, inspire, and grow.
| | | 💀 Final Thought
| | | October was all about giving back and celebrating creativity with a seasonal twist. Thank you to everyone who joined my “Scary Offers” — you made the month magical! Stay tuned for November’s gratitude-inspired offers — because the treats aren’t over yet. 🍁✨
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| | | | | | Introducing The Kelu Project Blog
| | | I’m thrilled to share something special — The Kelu Project Blog is officially live! 🎉
| | | This new space is where creativity meets strategy, and where I’ll share practical tips, insights, and honest reflections to help brands tell their stories with confidence, clarity, and heart.
| | | As I am launching, let’s take a quick look back at my first two featured reads:
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| | | Your Story Deserves to Be Heard: Why PR Matters for Cause-Driven Businesses
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| | | | | | You’ve poured your heart into your business — the mission, the values, the people you serve. You’ve stayed up late refining your message, ensuring every decision reflects your purpose. And yet, sometimes, it feels like no one really knows your story.
| | | Here’s the truth: no matter how meaningful your work is, impact needs visibility. And that’s where Public Relations (PR) comes in.
| | | At The Kelu Project, we believe that every purpose-led business deserves to be heard. Your story isn’t just something to tell; it’s something to share — with the right people, in the right way, at the right time.
| | | | | | Stories That Stick: When to Blog and When to Go Big with a Feature
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| | | | | | You have ideas worth sharing — updates, insights, experiences, and expertise that help your audience connect with what you do. But here’s the question every storyteller eventually faces: Should this be a quick blog post, or a full feature article? Both are powerful tools in your storytelling toolkit. The difference lies not in what you say, but how deeply you want to take your readers into the story.
| | | | | | The blog is just getting started, and I can’t wait to share more stories, resources, and behind-the-scenes glimpses into the creative world of branding, writing, and PR.
| | | Stay tuned — the best chapters are yet to come. 💛
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| | | | | | Founder spotlight
| | | | | | Who Am I?
| | | An Entrepreneur
| | | | | | I am new to the world of business. This is my first start-up. I worked as a waitress and barista for many years before I entered education. I graduated in journalism, public relations, web development and eventually project management.
| | | What Am I?
| | | Your PBA - Personal Business Assistant
| | | | | | I work for your business. You tell me what you want. My services can help you with your business ideas and plans and assist your next big project or event.
| | | My Story
| | | | | | Years ago, my life changed forever when I was separated from my son Luke. The project is in honor of him, and so is the name of our first start-up. Kelu means tongue-tied, or speechless because of fear or worry, but it is also an anagram for my son's name. This painful journey taught me the true value of fighting for the voices that deserve to be heard and for what matters. The importance of telling stories that matter is ancient and has always been something that could shape and change difficult lives.
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Today, through The Kelu Project, I would like to help others amplify their stories, lift up their voices and accomplish their mission. Some businesses are born from opportunity. Mine was born from hope, resilience, and love. This is more than a business — it's my life's purpose. Thank you for being part of this journey.
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| | In just 2 months, I have started my first business and I am making my dreams come true.
| | | My motto: “Don't ever give up.”
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| | | Who Am I?
| | | An Entrepreneur
| | | | | | I am new to the world of business. This is my first start-up. I worked as a waitress and barista for many years before I entered education. I graduated in journalism, public relations, web development and eventually project management.
| | | What Am I?
| | | Your PBA - Personal Business Assistant
| | | | | | I work for your business. You tell me what you want. My services can help you with your business ideas and plans and assist your next big project or event.
| | | My Story
| | | | | | Years ago, my life changed forever when I was separated from my son Luke. The project is in honor of him, and so is the name of our first start-up. Kelu means tongue-tied, or speechless because of fear or worry, but it is also an anagram for my son's name. This painful journey taught me the true value of fighting for the voices that deserve to be heard and for what matters. The importance of telling stories that matter is ancient and has always been something that could shape and change difficult lives.
| | | | | |
Today, through The Kelu Project, I would like to help others amplify their stories, lift up their voices and accomplish their mission. Some businesses are born from opportunity. Mine was born from hope, resilience, and love. This is more than a business — it's my life's purpose. Thank you for being part of this journey.
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| | | In just 2 months, I have started my first business and I am making my dreams come true.
| | | My motto: “Don't ever give up.”
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| | | | | | Upcoming Events
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| | | | | | Gratitude November
| | | November is all about gratitude, growth, and giving back. Here’s what’s happening this month at The Kelu Project:
| | | 💛 Gratitude Month Specials
| | | Enjoy exclusive discounts on selected writing and PR packages — The Kelu way of saying thank you.
| | | 🖋️ Free Mini Consults
| | | Book a 20-minute “Ask Me Anything” session for tips on writing, strategy, or storytelling.
| | | 🌍 Giving Back Feature
| | | Each week, I’ll spotlight a chosen charity and the amazing work they do.
| | | ✨ The Gratitude Edit Blog Series
| | | Discover how gratitude inspires creativity, connection, and growth — new posts all month.
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| | | | | | Gratitude November
| | | November is all about gratitude, growth, and giving back. Here’s what’s happening this month at The Kelu Project:
| | | 💛 Gratitude Month Specials
| | | Enjoy exclusive discounts on selected writing and PR packages — The Kelu way of saying thank you.
| | | 🖋️ Free Mini Consults
| | | Book a 20-minute “Ask Me Anything” session for tips on writing, strategy, or storytelling.
| | | 🌍 Giving Back Feature
| | | Each week, I’ll spotlight a chosen charity and the amazing work they do.
| | | ✨ The Gratitude Edit Blog Series
| | | Discover how gratitude inspires creativity, connection, and growth — new posts all month.
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| | | | | | Hack of the month:
| | | Build Smart, Grow Steady
| | | Running a business is all about balance — strategy, structure, and a little heart. Here are three simple hacks to keep things flowing smoothly this month:
| | | 1. Set One Clear Weekly Goal
| | | Instead of chasing ten tasks at once, choose one key focus each week. You’ll get more done (and feel far less overwhelmed).
| | | 2. Nurture, Don’t Just Network
| | | Follow up with people you’ve already met. A simple “How are things going?” can open new doors faster than a cold introduction ever will.
| | | 3. Automate the Little Things
| | | Use scheduling tools or templates for emails, posts, and invoices. Freeing up small bits of time adds up — giving you space to think big.
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| | | | | | Thank you!
| | | Let mme know what you’d like to see in upcoming newsletters here!
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